The Soft drinks, or Soda drinks, industry has been in Egypt for almost a century, and continues to be the one of the most popular drinks in the country. Carbonates is the most popular soft drinks category in Egypt during summer, especially among the residents of Upper Egypt, who face the hottest weather of all regions of Egyptian.
These two are one of the biggest rivalries in marketing history, internationally and locally.
Think Marketing has termed their Ramadan advertising clash as #Ramadan_Classico, due to it being such a classic marketing battle.
Below is a comprehensive overview of the Soft Drink industry in Egypt during Ramadan (Ramadan Classico) – including Facebook and YouTube video campaigns.
