Coca Cola was introduced to the country in 1948, quickly becoming the preferred soft drink of Egyptians at that time.

Coca Cola has had some rough time when it comes to maintaining its position in the Middle East and Egypt, Egypt is the soft drink manufacturer’s biggest Arab market which also contains one of its oldest operating sites.

Ramadan 2015 and 2016 saw the carbonated soda giant scale back its Ramadan TV spot spending, and 2017 marks its first year back into to Ramadan fold.

Overall Campaign Cross-Platform Performance

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YouTube Campaign Performance Insights

Campaign Viewership on YouTube:

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Facebook Campaign Performance Insights

Campaign Viewership on Facebook:

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