Vodafone was established in 1998 as Click GSM, quickly rising from the second sole telecom operator to becoming the current largest mobile provider in the country.

Vodafone has maintained its number one position over the years, building a steady and strong community of over 39 million customers. It has also maintained over 40% of the market share in the country.

Vodafone’s efforts in advertising in Ramadan continues to excel. For the past 3 years, Vodafone has been focusing on musical adverts that emphasize family and spending time together. Last year’s ad was announced as one of the most shared ads of the year, their ad for this year’s Ramadan has already exceeded that number.

Overall Campaign Performance:

YouTube Campaign Performance Insights

Campaign Viewership on YouTube:

Facebook Campaign Performance Insights

Campaign Viewership on Facebook: